The Creator and Founder - Asia Rawls

Running didn't stop after college. But coaching did. 

​I wasn't done running, but everyone acted like I should be.

After college, I still had the fire. I still wanted to train, to compete, to feel the ground move under me the way it always had.

But suddenly, it was like the world didn’t know what to do with me. I wasn’t in a college program anymore, and I didn’t want to run AAU. I wasn’t a beginner, and I definitely wasn’t finished. I was somewhere in the middle — hungry, experienced, but invisible.

The coach I really needed was either locked into the AAU circuit or the college system. They had the knowledge, no doubt — but they didn't have the availability for someone like me. An adult woman with elite experience, still chasing big goals, still wanting structure, intention, and excellence. I needed a coach who understood my lifestyle, my body, and the unique place I was in.

But no one did. So I built it.

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Machine Athletics was born out of that gap. Out of the frustration of being overlooked, and the belief that  runners — especially women — deserve more. I wanted to create a space for athletes who aren’t done, who are still in love with the sport, and who want high-level training that actually fits their lives now.

A space where coaches with deep knowledge can share their gifts without being confined to traditional systems.

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If you’ve ever felt like there was no room for you in the running world… this was built for you too.

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We’re not done. Not even close.